Sat, Aug 18, 9am - 6pm  Buy your  ticket now!

Can your Startup do this:

• get potentially fundable Traction - Product/Market Fit - in 3 to 6 months? 
• build a Minimum Viable Product (MVP) with 1 week of Product Development? 
• lower development costs up to 75% with a Product that "just works"?
• increase user/customer engagement with Activities - Features that "emerge"?
• refine your Strategy for Acquisition & Monetization every month?

You can - with the 4-Week Startup (4WS)!

Startups from Silicon Valley to Iowa,  Australia to India are applying the 4WS program.

“we were going down a development path doomed for failure and didn't know it! Murali turned us around in the right direction … The time and money spent bringing him in has definitely been saved over and over again 1 year later”

- Sam Murley, Cofounder, Hub Monkey, and R&D Manager, Design Mill Inc.

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Agile Entrepreneurs presents: the 4-Week Startup (4WS) Workshop 

Sat, Aug 18, 9am - 6pm  Buy your  ticket now!

• an intense all-day hands-on coaching for Product Leaders and Entrepreneurs
• on Business Strategy | Product Strategy | Go-to-Market Strategy
• for your own Product/Startup

Who should attend?

• Entrepreneurs      • Product Leaders      • Investors 

Ok, so what do I do in the workshop:

You will create a single source of truth with three simple, flexible, interoperating models of your product strategy & business plan, execution capability, and project roadmap (including Kanban boards for user stories, tasks, defects).

• Visioning Phase: Vision driven Features 
• Go-to-Market Strategy Phase: Milestone driven Activities
• Agile/Lean Implementation: ROI driven metrics for Agility, Quality, and “Definition of DONE” for User Stories/Activities, and grades for monthly strategic Plans.

You will also implement this model in ThoughtWorks Mingle, a FREE commercial Agile Product/Project management tool for teams of 5 users or less. (Or if you prefer another tool with similar capabilities, you can choose to map it on your own.)

The final payoff is when you map  4WeekStartup model of your product/startup to a detailed, month-by-month Operational Plan spreadsheet that you will use to manage your monthly burn rate effectively and summarize your funding needs and "use of proceeds" with investors.  

And change it all at will as market realities change.

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About the Speaker 

Murali Krishna Devarakonda is the founder of Agile Entrepreneurs and a startup coach.

A veteran of the Silicon Valley startup ecosystem who founded Agile Entrepreneurs to help founders of startups help themselves, Murali also founded startups in the ridesharing space in 1999 and 2005, evangelized Agile methods at LinkedIn in 2008 as their first Technical Program Manager, mentored startups in Stanford’s online course, “Technology Entrepreneurship 2”, and has coached & mentored numerous bootstrapping startups in Silicon Valley since 2006.

Contact: 4WS@AgileEntrepreneurs.com 408-475-7782  MuraliKD@gmail.com

Seminar: 4-Week Startup (4WS): 4 weeks to Validation, 3 months to Traction

First Thursday of each month @ 5:30 pm. 

“4-Week Startup (4WS)” is a proven Go-to-Market Strategy framework for startups to get market validation and traction in 3 to 6  months by enabling strategic collaboration among all stakeholders.

In this 90 minute highly interactive seminar based on actual startups, learn how to optimize for user / customer engagement, while shortening time to market and lowering development costs - in turn leading to features that “emerge” and products that “just work”.

The 4-Week Startup model is built around three simple and powerful abstractions:

• Activities are a unit of User/Customer Engagement & UI design that lead to just-in-time User Stories (unit of implementation),  eliminating unwieldy Product Backlogs and byte-size feature-creep inevitable with Feature-derived User Stories.

• Plans are monthly strategies for user/customer validation for a single core Activity.

• Milestones: are major business goals that can be achieved with 3 to 6 monthly Plans

We will show you  how you create a single source of truth with three simple, flexible, interoperating models of your product strategy & business plan, and execution capability:

1. Visioning Phase: Vision driven Features

2. Go-to-Market Strategy Phase: Milestone driven Activities; and

3. Agile/Lean Implementation: ROI driven metrics for Agility, Quality, and “Definition of DONE” for User Stories/Activities, and grades for monthly strategic Plans.

The final payoff is when you see how you can map your 4WS model directly into your operational plan for investor pitches. And change them all at will as market realities change.

About Agile Entrepreneurs (AE)